VP Of Marketing At Anheuser-Busch Wanted To ‘Evolve’ Bud Light Beyond Frat Boy Image

VP Of Marketing At Anheuser-Busch Wanted To ‘Evolve’ Bud Light Beyond Frat Boy Image

Ralph discusses possibly the biggest marketing blunder of the year as the Vice President Of Marketing at Anheuser-Busch Alissa Heinerscheid attempts to explain her reasoning behind the highly controversial partnership between Bud Light & Transgender Actress Dylan Mulvaney, claiming she was looking to “evolve” the Bud Light brand away from its frat boy & “out of touch” imagery.

Latest Blogs

Former Journalist David Brust Initiates DA Probe Of Supervisor Leticia Perez

Former Journalist David Brust Initiates DA Probe Of Supervisor Leticia Perez

David Brust joins Ralph Bailey & explains what prompted him to send in information to the District Attorney’s office, which opened an investigation into Leticia Perez’s campaign & sent investigators to her office. KERN Radio · Former Journalist David Brust Initiates DA Probe Of Supervisor Leticia Perez